MARKETING OPERATIONS
CONSULTANCY
THROUGHLINE.
20 yEars.
both sides of the table.
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You hired great people. Bought the tools. Ended the agency relationship. And somehow everything still moves slowly, costs too much, and nobody can tell you why. That's not a talent problem. That's an operations problem. Every marketing organization has one thing that makes everything work — a single connective thread running through strategy, execution, people, and process. When it's there, work moves. When it's missing, nothing does. That thread is the throughline. And building it is all I do.
MOST CONSULTANTS TELL
YOU HOW IT SHOULD WORK.
I'VE spent 20 years making it work
FOUR WAYS IN.
ONE OUTCOME. MARKETING THAT RUNS PROPERLY.
You don't have a creative problem. You have a workflow problem. The brands that figure this out first will outproduce, outspend, and outperform everyone else in their category. Here's how I get you there.
THE DIAGNOSTIC
WHERE ARE YOU BROKEN?
In 30 days you'll know exactly where your marketing operation is breaking down and what it's costing you. Not a vague assessment. Not a deck of recommendations you'll never implement. A prioritized list of exactly what to fix, in what order, with a clear picture of what it's worth to fix it. Most clients are surprised by what they find. All of them are glad they looked. Most clients start here.
THE BLUEPRINT
BUILD IT RIGHT THE FIRST TIME.
A 90-day in-house agency build from the ground up. Org structure. Workflow infrastructure. Team model. Technology stack. Agency and vendor relationships. Built properly from day one so it actually functions at scale — not just on an org chart.
THE REWIRE
AI THAT ACTUALLY WORKS.
Your competitors are already using AI to produce more content, faster, at lower cost. The ones winning aren't using better tools — they're using better workflows. We redesign how your team makes campaigns from brief to distribution with AI built in at every stage that makes sense. Built on real implementation experience at Amazon where we ran AI-driven video production at catalog scale before the industry had a name for it. The result is measurable — not theoretical.
THE SELECTOR.
KNOW WHAT YOU'RE PAYING FOR.
The average brand overpays its agency by 15 to 30 percent. Not because anyone is dishonest — because nobody on the brand side has ever written the scopes they're evaluating. I have. Twenty years of writing the budgets, structuring the estimates, and drafting the contracts that brands sign without fully reading. Now I sit on your side of the table. You'll know what's fair, what's padded, and what to cut — before you sign anything.
HERE IS WHAT ACTUALLY HAPPENED.
100-PERSON MARKETING
OPERATING MODEL
BRAND SIDE
A major BRAND had 100 marketing people, a relationship with a top agency, and no clear picture of how work actually moved through the organization. We designed the full operating model — how goals flow from the C-suite into campaigns, how the in-house team and outside agencies work together, how AI integrates into the workflow, and how performance gets measured at every level. They now know exactly what they're doing and why.
Production & Operations Infrastructure
INDEPENDENT AGENCY
An independent agency needed an operational model that could scale without adding headcount. We built the production infrastructure, project management systems, and AI-driven workflows from scratch. 18% reduction in production costs. 20% increase in creative output. 30% reduction in project timelines. Same team. Better system.
BUILDING AN IN HOUSE AGENCY
BRAND SIDE
Amazon needed video content across hundreds of high-revenue product pages. Traditional production couldn't move fast enough or scale wide enough. We built a proprietary AI-driven system using 3D scanning, AI voiceover, AI scripting, and a reusable filming methodology. Strategy driven by actual product return data — we answered the questions customers were asking before they could ask them. Returns went down. Revenue went up. The system ran itself.
PRODUCTION & POST-PRODUCTION COMPANY BUILD
HOLDING COMPANY AGENCY X 2
MULTIPLE AGENCIES NEEDED To PRODUCE content faster and with reduced costs for brands. we BUILT AND LED production company and post-production OFFERINGS within two MAJOR AGENCIES INCLUSIVE OF film (TVC, OLV, Social), post-production (editing, visual effects, motion graphics, sound design/mix, voice-over, music, color, finishing), and photography (art production, art buying).
BUILDING AN IN HOUSE AGENCY
BRAND SIDE
Amazon needed video content across hundreds of high-revenue product pages. Traditional production couldn't move fast enough or scale wide enough. We built a proprietary AI-driven system using 3D scanning, AI voiceover, AI scripting, and a reusable filming methodology. Strategy driven by actual product return data — we answered the questions customers were asking before they could ask them. Returns went down. Revenue went up. The system ran itself.
100-PERSON MARKETING
OPERATING MODEL
BRAND SIDE
Designed the full marketing operating model for a BRAND'S MARCOM GROUP AND in-house agency — team structure, workflow design, STRATEGY & PLANNING planning, goal-setting frameworks, and reporting infrastructure across a 100-person marketing organization. Built to actually work in practice, not just look right on paper.
PRODUCTION & POST-PRODUCTION COMPANY BUILD
HOLDING COMPANY AGENCY X 2
BUILT AND LED production company and post-production OFFERRINGS AT TWO MAJOR AGENCIES INCLUSIVE OF film (TVC, OLV, Social), post-production (editing, visual effects, motion graphics, sound design/mix, voice-over, music, color, finishing), and photography (art production, art buying).
Production & Operations Infrastructure
INDEPENDENT AGENCY
Built the operational infrastructure for an independent agency running entirely on bespoke assembled freelance teams — production systems, project management, business affairs, and digital product management across integrated campaigns. Cut production costs by 18%, increased creative output by 20%, and reduced project timelines by 30% through AI-driven efficiencies and offshore production resources.
20+
$30B
THROUGHOUT CAREER
4
WAYS IN
0
ONE PERSON. TWENTY YEARS. BOTH SIDES OF THE TABLE.
PESSARO, PHIL
f you're reading this, something about your marketing operation isn't working the way it should. I've spent twenty years fixing that problem from the inside — at holding company agencies, independent shops, and at Amazon where I ran a 150-person content studio and built AI-driven production systems before the industry caught up. I started Throughline because that gap is costing brands real money. I know where it is. And I know how to close it.
PHIL PESSArO, FOUNDER
YOU ALREADY KNOW SOMETHING ISN'T WORKING. LET'S FIX IT.
718-986-9117
phil@throughline.com
